For a segment on the programme *Iedereen Beroemd*, journalist Luc Haekens travelled across Europe on a special mission: to draw attention to the lack of statues of distinguished figures. In the run-up to the European elections, he spoke to local residents to persuade them to create their own statues.To reinforce this mission, Pertank created the visual support. With strong and creative visualisations, we brought Luc’s idea to life and gave the campaign a recognisable and impactful look.This was created before AI models such as ChatGPT, Gemini, etc. existed. But with the good old Photoshop tool